Apple introduces its new, affordable iPhone

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This photo provided by Apple shows second-generation iPhone SE. Apple announced Wednesday, April 15 2020, is releasing the new iPhone that will be vastly cheaper than the models it rolled out last fall before the coronavirus pandemic had forced people to rethink their spending. (Apple via AP)
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Apple has presented the new iPhone SE for the first time. It is available from as little as CHF 450.

This photo provided by Apple shows second-generation iPhone SE. Apple announced Wednesday, April 15 2020, is releasing the new iPhone that will be vastly cheaper than the models it rolled out last fall before the coronavirus pandemic had forced people to rethink their spending. (Apple via AP)

Apple introduced a new smartphone in the middle of the corona crisis. The new entry-level iPhone SE looks exactly like the iPhone 8 with its aluminum housing and the home button as a fingerprint reader. However, the US company has technically renewed the device and installed the modern processor A13 Bionic of the current iPhone 11. The optics and electronics of the camera have also been improved.

The new iPhone SE was originally expected in early April. However, market observers were uncertain months ago how much the restrictions on coronavirus containment will hinder cooperation between Apple developers in California and the production experts of the Chinese partner companies.

Enough devices made

Some analysts doubted that Chinese producers like Foxconn would be able to produce new iPhone models in sufficient numbers under the given circumstances. From corporate circles, it is now said that enough devices could be manufactured to be able to withstand a large rush.

With the new iPhone SE, Apple is price aggressive for its standards. Compared to the less powerful hardware of the iPhone 8, the price was reduced by CHF 50. The entry-level model is available from CHF 449 (64 GB memory). The model will be available from April 17th.

No FaceID

In contrast to the latest top models, Apple does not rely on unlocking the device by face recognition (FaceID), but on a fingerprint sensor (TouchID) for the newly launched iPhone SE.

Apple had already used the device name iPhone SE in March 2016 for the entry-level model at that time, which at the time was relatively compact with a 4-inch display. In the new edition of the SE, Apple now uses a 4.7-inch screen like the iPhone 8. With the current chip, the SE is now 2.4 times faster than the model from 2016.

Innovations in autumn

Changes to the top models of the Apple smartphone are not expected until autumn. In the past few years, Apple always presented a new generation of iPhone in September to do the Christmas business with fresh models. Here, too, some experts such as Daniel Ives from Wedbush Securities expressed the fear that Apple would have to postpone the usual autumn start into spring 2021.

In the meantime, most market observers assume that Apple will present the iPhone 12 in autumn, which will then also support the fifth generation of mobile communications (5G) for the first time.

The well-known Apple analyst Ming-Chi Kuo from the financial institution TF International Securities, who is deeply networked in the Asian supply industry, recently predicted that a new design of the iPhones will be presented in the autumn. The current iPad Pro models are role models. This would mean that Apple would say goodbye to the rounded frame that was introduced with the iPhone 6. Instead, the new models should have a metal edge, which was already available in a similar form on the iPhone 5.

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